There is a gradual shift from the traditional
market shopping to online shopping. And most Nigerians are cashing in
on this. To meet the demands of the daily increase of online shoppers a
number of companies have sprung up. They include; Jumia, Konga, Kaymu,
DealDey, among others.
But what is really the attraction of Nigerians to online shopping?
The Nation spoke to a cross section of Nigerians on their preference for
online shopping and quality of service;
Victoria Onuoha, Student
“I use Jumia; I like it because it offers a variety of goods which
are quite affordable too. They also deliver their goods to customers on
time. They provide an avenue for you to return stuff you have issues
with.”
Oluwaseun Owolabi, Student
“I use online shopping malls but I don’t have any preference. I use anyone as long as they have what I want.”
Michael Bamidele, Student
“I like Jumia because they deliver products fast and they are efficient.”
Paul Akerele, Graphic Designer
“I use online shopping malls like Jumia, I do window shopping most
times, though. The last time I wanted to get something from them, they
didn’t have what I wanted.”
Faith Olisa, Teacher
“I’ve used Kong and DealDey. I prefer Konga because they always
deliver the exact product I want and in good time, too. Some other
online shopping malls merely apologise for the inconvenience caused by
delivering substandard products.”
Tunde, Professional Artist
“I’ve used Jumia and Konga. I also use a variety of foreign online
malls. I prefer Jumia because I feel it is more reliable. I have never
had a cause to regret, return or complain about any of their products.”
Joseph Ode, Student
“I use online shopping malls very well. I use Konga and Jumia
especially. Between the two, I think I prefer Konga because they have
categories where you can either buy used or new products. You have to
buy new stuff on Jumia. Konga gives me the opportunity to buy from a
seller that has already used the product that wants to resell.
Especially, when I don’t have money to buy new product. I also think the
prices on Konga are cheaper than those on Jumia which are more
expensive.”
Chukwuemeka Joseph, Student
“I use online markets and I prefer Konga because it is user friendly.
It has a very easy interface. Products are also affordable. On Jumia,
you have to buy strictly new products and the prices are not always
accommodating. I think Konga is better. Also, the user interface is very
easy to use, even a layman can use it. But Jumia’s website is
complicated if you look at the graphics.”
Muiz Oreore, Student
“I prefer Jumia because they have quality products even if they are
quite expensive, than other online shopping malls that sell less quality
at cheaper rates. I like Jumia.”
Oboh Ann, Student
“I like Jumia. It’s popular and their goods are cheap.”
Onyeka Victoria Okorie, Student
“Well, I like V-connect deals. It’s an online shopping mall where you
can get a lot of things. You can get kitchen wares, provisions,
appliances, toiletries, you can get a number of things from them. They
don’t deal in wears though. But you can get phones at cheaper rates. For
everything you buy, there is a 10-20 per cent discount. You don’t
purchase things at the normal price, but at a lower price. That’s a
reason why I like them. They are also very efficient, they deliver
quickly depending on what you buy. The delivery fee is also not
expensive, if it’s not free. It’s usually between N200-400. You can also
buy in bulk. Instead of leaving your house, you can purchase stuff from
the convenience of your room with the tap of a few buttons.”
Simi Adeniji, Student
“I love shopping on Jumia. It’s a very good website for shopping for
clothes, shoes, accessories and basically anything you need. They give
you a list of prices and most times they have discounts.”
Gift Maduka, Student
“Jumia is a good place to shop. Their goods are very affordable and
there are nice and durable stuffs to buy. Konga also sells nice stuffs.
It all depends on what you really want. I’ll say they both serve the
same purpose and they are both effective.”
Peter Ogunojemite, Student
“I like Jumia. It’s the only online shopping market I have used and I am satisfied with their services.”
Irene Nwachukwu, Student
“I use Jumia and DealDey. I prefer DealDey because there is always a
discount on everything they sell. Their delivery is also fast.”
Anisiba Chisom, Student
“I like Jumia and Konga. I prefer Jumia because that’s where we buy most things we use at home (TV, Dispenser, Sound System).”
Peter Adewoye, Student
“I like Jumia, because of their advert. All of their adverts look very nice and interesting.”
Wale, Graduate
“I haven’t had any contact with any online shopping mall, this is
because my younger sister recently had an experience which was painful.
She wanted a tablet and she decided to get it from Konga. On the site,
she saw details and all the accessories were complete. She booked for it
and the process took a long time. They didn’t deliver it when she
needed it. When they finally did, the accessories were not complete.
That was when I decided that online marketing is nonsense. I don’t
believe in it and I won’t do it.”
Okechukwu Stine Amadike, Student
“I prefer Konga. Their delivery is fast. They have good price rate.”
Abigail Essien, Student
“I love Kaymu. It’s very reliable.”
Yemi Boye
“I’ve used Jumia. I see a couple of things on Konga too. I like Jumia
because the website is interactive and friendly. Konga is somehow
cumbersome.”
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